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I can provide a range of web support services, from design, site analysis, consultation, search engine optimization, to site submission.At one time, building a web site was easy. All you needed was a handful of html tags and Windows Notepad. The tools are more complex now, and so is the art of search engine rankings. Is your site search engine friendly? Some professional web site designers have the technical skills to build a site, but don't have sufficient knowledge about how search engines work, or how to make it easy to use. Does your site have the appropriate meta-tags (title, keyword, description, robots) so search spiders will index it properly? Are your keywords accurately reflected in the body of your page? Do you know that search spiders have trouble with frame-based sites? Are you aware that invisible text can get you banned, and what search spiders consider invisible text to be? Gateway pages are also frowned upon, and many search engines are now cracking down on them. Search engine optimization is the art and science of coding your pages in a way that helps your site rank higher than the uninformed webmaster's site in search results for keywords and keyword phrases related to your content. Are pop-up boxes really necessary? Is your web site easy to navigate, with each page providing a link back to the home page? Do you have hard to read color combinations. Does your text blink, glow, or fade? Are your graphics too big? Do you know why you shouldn't use the fonts Arial and Times New Roman (use Verdana and Georgia instead). What is your web site saying about you? Is it kept up to date? Is it asthetically pleasing? I can analyze your web site and work with you to make it friendly both to search engines as well as to visitors. Webbie resources:
Don't Make Me Think: A Common Sense Approach to Web Usability by Steve Krug. People won't use your web site if they can't find their way around it. Do visitors see your site the same way you do? Probably not. Learn how people really use the web, and build your site so they can find what they need.
The Non-Designer's Web Book (2nd Edition) by Robin Williams (I recommend all of Robin's books). Robin takes the concepts of contrast, repetition, alignment, and proximity (which she teaches in The Non-Designer's Design Book) and applies them to the web.
Cascading Style Sheets: The Definitive Guide by Eric A. Meyer. If you're
only using basic html to code your websites, you're missing out on all the
wonderful features provided by Cascading Style Sheets, like drop caps and
colored scrollbars. CSS2 (when supported) promises text shadows. And CSS
will be extremely important when (deprecated) tags like font and center
are no longer supported by browsers.100 Cool Webmaster Tips by Dennis Gaskill of Boogie Jack's Web Depot (free download) Site Pro News their newsletter contains lots of important information for the serious webmaster Internet Seer to monitor the uptime and speed of your website. One site per e-mail address for free. |