ArTips©-The newsletter dedicated to the business of art.

Sometimes practical, sometimes techy, always helpful.

In addition to your arsenal of postcards, brochures, etc. don't overlook your business card. They're small and easier to carry than any other marketing literature.

Many artists prefer to hand out odd-size cards or postcards. Keep in mind that the business card is the currency of business, and you're in the business of selling your art. And don't be afraid to hand out more than one card per person. If you give me one business card, I'll keep it, but if you give me two or three I'll pass them on.

One way to really make your business card work for you is to add an image that shows your art form. If you have a photograph of your work, it can easily be added. If your work is smaller, such as making jewelry with glass beads, you can use an image that represents your work in lieu of an actual piece. Cards can be printed double sided. I know a quilter who has a full bleed image (that means no border or margin) of a quilt she designed on the back of her card, and her contact information on the front. She always hands out cards with the quilt side showing.

And make sure you carry your cards with you at all times. You never know who you will meet, or what you'll be in a situation to hand out your card. Philadelphia pet artist, Robin Zebley, found herself unexpectedly showing a completed portrait twice in one day, and no business cards to hand out. Don't lose out on a sale because you left your cards on the table at home.